SSL certificate
In fact, no website or webshop can function without an SSL certificate. Installing an SSL certificate on the website or webshop ensures that all data sent from the website or webshop to the server is encrypted. This ensures that the data is actually useless for parties that manage to seize it. In short, there are 4 important reasons to have an SSL certificate installed, such as:
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Personal data security
According to the European privacy law GDPR you should have an SSL certificate as soon as you have a contact form on your website. With an SSL you ensure a secure connection to the server where this data is stored. In addition, the data is sent encrypted. If you collect personal data in other ways, for example as an e-tailor, there is even more reason to properly secure the site with an SSL certificate.
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Trust
An essential part of conversion is gaining the visitor’s trust. By installing an SSL certificate you show visitors that you take security seriously. Customers will see this in the address bar and that gives them just that little bit more confidence. As a result, the conversion on the website or webshop will increase.
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Search results
Google rewards you in the search results. Websites and web shops with an SSL certificate rank higher in the results than those without an SSL certificate. Partly for this reason, it is also important to take care of this as quickly as possible. Experience shows that once you drop in the search results, it takes a lot of effort to rise again in the search results
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Not safe
Last but not least, Chrome shows your URL in red as “not safe”. It is expected that other web browsers will follow Chrome’s lead. If you as a user see this message, for example when using online banking, you will think twice before logging in. So it is really important to put a good SSL on your website.
Which SSL certificate do you need?
There are different SSL certificates. We advise you to contact us so that we can advise you which SSL certificate is best suited for you. In general, the rule is that a simple SSL is sufficient for a website. An SSL with extensive validation is recommended for web shops.